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Jeff Gomez @Jeff_Gomez, CEO of Starlight Runner Entertainment, is the world's leading expert at expanding entertainment properties, premium brands and socio-political themes into highly successful transmedia franchises and international campaigns. As a consultant to Fortune 500 companies, Jeff contributes strategic planning, writing, and production for the extension of narrative content across digital and traditional platforms. He also extends the story worlds of films, toys, books, animation and videogame titles across multiple access points, which deepen audience engagement, generate massive fan communities and multiple revenue streams.
Jeff's pop culture work has impacted such blockbuster entertainment properties as Disney's Pirates of the Caribbean, James Cameron's Avatar, Hasbro's Transformers, Sony Pictures' The Amazing Spider-Man, Microsoft's Halo, and Nickelodeon's Teenage Mutant Ninja Turtles. He has also developed highly successful transmedia campaigns and brand narratives for The Coca-Cola Company (Happiness Factory), Pepperidge Farm (Goldfish), and Mattel (Hot Wheels).
Jeff's proprietary transmedia development, writing, and implementation methods have also been applied to social, educational, and geo-political causes, particularly in the area of population activation. He has consulted on projects of national impact in Mexico and Colombia, and his work has helped to mobilize large communities in Italy, England, and Afghanistan. Jeff was honored with the Director's Coin for Excellence for his peacebuilding work in tandem with United States Special Operations Command / InterAgency Task Force, and with the Phyllis Hyman Phat Friend Award for his work with edge children in New York City.