Jeff Gomez Talks Transmedia - Transcript November 9, 2014

Jeff Gomez @Jeff_Gomez rocked Scriptchat tonight, sharing his advice on what makes a great transmedia concept and how to expand your story ideas to think bigger than just the spec screenplay. Don't miss any of Jeff's valuable insights. Enjoy! @jeannevb

Read the transcript below or on the Storify site here.

Jeff Gomez Scriptchat Guest November 9th Talking How to get Transmedia Jobs

Jeff Gomez @Jeff_Gomez guests on Scriptchat on November 9th at 5pm PT (8pm ET) to discuss the many avenues of transmedia and how screenwriters should be exploring all angles of storytelling.

The best place to join the chat is in our Tchat chatroom here.

Jeff Gomez @Jeff_Gomez, CEO of Starlight Runner Entertainment, is the world's leading expert at expanding entertainment properties, premium brands and socio-political themes into highly successful transmedia franchises and international campaigns. As a consultant to Fortune 500 companies, Jeff contributes strategic planning, writing, and production for the extension of narrative content across digital and traditional platforms. He also extends the story worlds of films, toys, books, animation and videogame titles across multiple access points, which deepen audience engagement, generate massive fan communities and multiple revenue streams. 

Jeff's pop culture work has impacted such blockbuster entertainment properties as Disney's Pirates of the Caribbean, James Cameron's Avatar, Hasbro's Transformers, Sony Pictures' The Amazing Spider-Man, Microsoft's Halo, and Nickelodeon's Teenage Mutant Ninja Turtles. He has also developed highly successful transmedia campaigns and brand narratives for The Coca-Cola Company (Happiness Factory), Pepperidge Farm (Goldfish), and Mattel (Hot Wheels).

Jeff's proprietary transmedia development, writing, and implementation methods have also been applied to social, educational, and geo-political causes, particularly in the area of population activation. He has consulted on projects of national impact in Mexico and Colombia, and his work has helped to mobilize large communities in Italy, England, and Afghanistan. Jeff was honored with the Director's Coin for Excellence for his peacebuilding work in tandem with United States Special Operations Command / InterAgency Task Force, and with the Phyllis Hyman Phat Friend Award for his work with edge children in New York City.

Transcript Euro Scriptchat with Guest Rosie Claverton 30th ofJune 2013

Tonight we were joined by @rosieclaverton as we talked about her fascinating Multi-platform project Underwater Realm, as well as her multiple projects on various formats. Enjoy the read :-)
Moderators: @TaroJ and @teenierussell


Taro@TaroJ
It's #scriptchat o'clock and tonight we are joined by@rosieclaverton to talk about multi-platform writing.


Debbie Moon@DebbieBMoon
.@TaroJ @rosieclaverton Hello #scriptchat !


Rosie Claverton@rosieclaverton
Good evening #scriptchat! :)


Gordondon@Gordondon
Good evening all. #scriptchat


Rosie Claverton@rosieclaverton
It feels kinda strange to be here, because I love asking other folks#scriptchat questions, but thank you for having me!


Taro@TaroJ
Hi @rosieclaverton, could you fill everyone in on some of the non screenplay based avenues you have already explored? #scriptchat

AN HOUR AGO



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Claire Yeowart@ClaireYeowart
Hi everyone! #scriptchat

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Rosie Claverton@rosieclaverton
.@TaroJ Sure! My first real writing gig was for the app-based drama Persona, where I wrote a season arc in 90-second appisodes#scriptchat

AN HOUR AGO



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Rosie Claverton@rosieclaverton
.@TaroJ Current non-screenplay project is graphic novel based on the @UnderWaterRealm series of short films. Also write novels!#scriptchat

AN HOUR AGO



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Rosie Claverton@rosieclaverton
Sorry, folks - hashtag fail there! #scriptchat

AN HOUR AGO



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Teenie Russell@teenierussell
Hi everyone #scriptchat Thank you for joining us as a guest@rosieclaverton

AN HOUR AGO



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Rosie Claverton@rosieclaverton
.@taroj Oh, and I co-wrote a play! I have my fingers in lots of pies (and I'm also quite forgetful!) #scriptchat

AN HOUR AGO



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Gordondon@Gordondon
@rosieclaverton Could you please explain how the appisodes worked, did you have a set number of them to write? #scriptchat

AN HOUR AGO



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Lizzie Carmichael@lizzzzard950
Hi everyone, I'm a #scriptchat virgin, be gentle with me haha

AN HOUR AGO



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Taro@TaroJ
@rosieclaverton how are you finding writing for Graphic novel, a very visual medium that's usually episodic in comics? #scriptchat

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Debbie Moon@DebbieBMoon
#scriptchat What would you say are the creative advantages to writing for the web?

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Teenie Russell@teenierussell
@lizzzzard950 haha, join right in. We have a guest tonight@rosieclaverton talking about her multiple writing projects#scriptchat

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Rosie Claverton@rosieclaverton
@gordondon There were twenty appisodes per season and four plots per season. Two plots per appisode. So I wrote a 10x90s arc.#scriptchat

AN HOUR AGO



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Lizzie Carmichael@lizzzzard950
Brill, hi @teenierussell @rosieclaverton #scriptchat

AN HOUR AGO



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Claire Yeowart@ClaireYeowart
@TaroJ @rosieclaverton I'd also like to know more about writing graphic novels. Where do you even start? #scriptchat

AN HOUR AGO



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Rosie Claverton@rosieclaverton
@taroj Hard work! Working with panel layout and overdescription that you'd usually avoid in screenplays is exactly what's needed#scriptchat

AN HOUR AGO



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Lizzie Carmichael@lizzzzard950
@teenierussell @rosieclaverton I guess I'm not clear what "multi platform" means? #scriptchat

AN HOUR AGO



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Rosie Claverton@rosieclaverton
@taroj You are sort of both the writer and the director in a graphic novel #scriptchat

AN HOUR AGO



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Rosie Claverton@rosieclaverton
@debbiebmoon You get the instant feedback that writers love and more fan engagement. Since I was a fangeek first, I love that.#scriptchat

AN HOUR AGO



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Rosie Claverton@rosieclaverton
@claireyeowart @TaroJ I have a co-writer in @jondupont and we plot together. Planning to release as issues, so like serial TV.#scriptchat

AN HOUR AGO



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Alena-Molly@AlenaMolly
@rosieclaverton how do you develop a storyline throughout that many episodes? Keeping it interesting&to tie everything up?#scriptchat

AN HOUR AGO



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Teenie Russell@teenierussell
@lizzzzard950 Multi-platform is when a story is told over a range of different media #scriptchat

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Rosie Claverton@rosieclaverton
@claireyeowart @TaroJ If you want web release, you need artist for collaboration. But I know some comic publishers accept subs.#scriptchat

AN HOUR AGO



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Teenie Russell@teenierussell
@lizzzzard950 so for Underwater Realm for example,@rosieclaverton has created YouTube shorts and is in the process of ... #scriptchat

AN HOUR AGO



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Teenie Russell@teenierussell
@lizzzzard950 creating a Graphic Novel as well as writing feature scripts for UR #scriptchat

AN HOUR AGO



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Rosie Claverton@rosieclaverton
@alenamolly @rosieclaverton I beat it out a bit like a feature, because it's a serial. The hard part was paring it down to 90s.#scriptchat

AN HOUR AGO



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Teenie Russell@teenierussell
@lizzzzard950 A more popular term these days is transmedia#scriptchat

AN HOUR AGO



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Lizzie Carmichael@lizzzzard950
@rosieclaverton @teenierussell cripes you sound busy! Good luck! Where can I find Underwater Realm stuff? #scriptchat

AN HOUR AGO



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Rosie Claverton@rosieclaverton
@lizzzzard950 @teenierussell Here are the shorts: ow.ly/mwsrA - and my blog and the official blog has more info! #scriptchat

AN HOUR AGO



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Claire Yeowart@ClaireYeowart
@rosieclaverton @TaroJ thanks for this. Really want to give graphic novel writing a go #scriptchat

AN HOUR AGO



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Teenie Russell@teenierussell
@rosieclaverton when you say subs referring to comics, is that just story w/ no graphics? #scriptchat

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Rosie Claverton@rosieclaverton
@claireyeowart @TaroJ We were lucky that a really good artist approached us. I have a feature I've been working on for years...#scriptchat

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Taro@TaroJ
@ClaireYeowart @rosieclaverton me too #scriptchat

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Rosie Claverton@rosieclaverton
@claireyeowart @TaroJ ...that I've decided to write as a graphic novel now, because it would be a ridiculous budget movie.#scriptchat

AN HOUR AGO



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Rosie Claverton@rosieclaverton
@teenierussell Mostly yes. You can form a collaboration, make it together, and then try to get noticed. Or go self-publishing.#scriptchat

AN HOUR AGO



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Lizzie Carmichael@lizzzzard950
@rosieclaverton thank you! @Bang2write says you are from#Devon too? Always gd to see ppl from ye olde country do well#scriptchat

AN HOUR AGO



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Rosie Claverton@rosieclaverton
@teenierussell Good example of self-pubbed graphic novel with Kickstarter is @alexwoolfson's Artifice - first released online#scriptchat

AN HOUR AGO



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Rosie Claverton@rosieclaverton
@lizzzzard950 @Bang2write I am indeed! Have just got back from w/e there with Realm Pictures to work on Top Secret Project.#scriptchat

AN HOUR AGO



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Lizzie Carmichael@lizzzzard950
@teenierussell aAh OK, yes getting my bearings now,@Bang2write always harping on about that! Haha! #scriptchat

AN HOUR AGO



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Taro@TaroJ
I was going to ask about distribution and how easy it is to get on to comixology? (the iTunes of comics) #scriptchat

AN HOUR AGO



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Teenie Russell@teenierussell
@rosieclaverton I'm fascinated by Underwater Realm, was it always going to be big or did it start as a single feature?#scriptchat

AN HOUR AGO



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Lizzie Carmichael@lizzzzard950
@rosieclaverton @Bang2write #scriptchat I have a theory that its so boring in #Devon we have to make our own entertainment LOL

AN HOUR AGO



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Rosie Claverton@rosieclaverton
@taroj We're not going that route for now, so difficult to say. The plan is website-led plus likely print run. #scriptchat

AN HOUR AGO



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Rosie Claverton@rosieclaverton
@teenierussell I was a big nebulous dream in @DavidMReynolds' head! But I think it started life as a ten-minute short idea.#scriptchat

AN HOUR AGO



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Rosie Claverton@rosieclaverton
@teenierussell Then when won Pepsi/Raindance comp, decided for 5 short films. We developed the culture from there. #scriptchat

AN HOUR AGO



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Teenie Russell@teenierussell
We're halfway through #scriptchat with guest @rosieclavertontalking about multi-platform writing #transmedia Got any questions for Rosie?

AN HOUR AGO



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Rosie Claverton@rosieclaverton
@teenierussell It grew and grew! Feature film, trilogy of films, plus graphic novels - and who knows what else? #scriptchat

AN HOUR AGO



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Justine Potter@SavvyJustine
@DebbieBMoon #scriptchat CONTROL over your content; the clout of audience approval helps you call the shots if a broadcaster later wants it

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Rosie Claverton@rosieclaverton
@savvyjustine @DebbieBMoon Agree. Working in a small dedicated team really helps with that control. #scriptchat

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Teenie Russell@teenierussell
@rosieclaverton that's right! I remember seeing it now about 2years ago on Chris Jones's Production Live TV #scriptchat

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Justine Potter@SavvyJustine
@rosieclaverton @DebbieBMoon #scriptchat & writing your content the way you want to not to a brief. Tho its a financial risk & long tail.

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Teenie Russell@teenierussell
@rosieclaverton How did you and @DavidMReynolds meet? Did you work together prior to UR? #scriptchat

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Rosie Claverton@rosieclaverton
@teenierussell Chris and Raindance really supportive. MAX IT short that won resonates with indie film: vimeo.com/17584053#scriptchat

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Taro@TaroJ
Is there any key differences in writing story for different platforms or is it all about how it's executed? #scriptchat

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Rosie Claverton@rosieclaverton
@teenierussell Ha! We grew up together in Devon - I've known@DavidMReynolds for 15 years! #scriptchat

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Rosie Claverton@rosieclaverton
@taroj Some things work better in one platform or other - talked earlier about now switching feature to graphic novel. #scriptchat

AN HOUR AGO



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Rosie Claverton@rosieclaverton
@taroj Time is critical - with TV, you have hours to develop character. On film, 90mins. With app-drama, it was 15mins.#scriptchat

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Rosie Claverton@rosieclaverton
@taroj Plotted Persona like a feature - typical 3-act structure, but condensed. #scriptchat

43 MINUTES AGO



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Rosie Claverton@rosieclaverton
@taroj Biggest mistake with short-form is thinking you can amputate plot points, but need to have beg, mid, end like always.#scriptchat

43 MINUTES AGO



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Sharita@14Shari
@rosieclaverton missed half of the chat. did u write comics?#scriptchat

42 MINUTES AGO



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Teenie Russell@teenierussell
@rosieclaverton What other avenues have you considered for UR? Ever thought about a game? #scriptchat

41 MINUTES AGO



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Rosie Claverton@rosieclaverton
@14shari I'm writing a graphic novel at the moment, first issue inked and awaiting final colour prior to release. #scriptchat

41 MINUTES AGO



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Rosie Claverton@rosieclaverton
@teenierussell Would love a game, but none of us are game designers. I'd happily write it though! #scriptchat

40 MINUTES AGO



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Sharita@14Shari
@rosieclaverton how different is the process compared to writing a feature script? #scriptchat

40 MINUTES AGO



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Rosie Claverton@rosieclaverton
@teenierussell We were toying with Choose-Your-Own-Adventure graphic novel. I would love an RPG too. Also live theatre!#scriptchat

39 MINUTES AGO



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Taro@TaroJ
@teenierussell @rosieclaverton have you seen / played defiance? TV series & game that influences what happens in each other#scriptchat

39 MINUTES AGO



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Rosie Claverton@rosieclaverton
@14shari The biggest difference is description. You describe everything in detail, as you're also director. #scriptchat

39 MINUTES AGO



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Rosie Claverton@rosieclaverton
@14shari Also, working with panels is odd! I read superhero comics, but working out layout is new to me. #scriptchat

37 MINUTES AGO



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Sharita@14Shari
@rosieclaverton is writing a comic book more related to writing a tv script or a feature script when it comes down to story arc#scriptchat

37 MINUTES AGO



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Rosie Claverton@rosieclaverton
@taroj No, I must! Loved Torchwood and Supernatural immersive website challenges, which felt like natural show continuation.#scriptchat

36 MINUTES AGO



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Taro@TaroJ
@rosieclaverton @14Shari do you have any good links for example scripts or formatting? #scriptchat

36 MINUTES AGO



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Sharita@14Shari
@rosieclaverton do you work w/ 3 act structure or what different kind of structure? #scriptchat

35 MINUTES AGO



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Rosie Claverton@rosieclaverton
@14shari If 6-issue comic book, like TV serial. Graphic novel more like novel or full TV series. #scriptchat

35 MINUTES AGO



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Teenie Russell@teenierussell
@rosieclaverton some are mostly dialogue w/ very limited description and others are heavy with description and the odd dialogue #scriptchat

34 MINUTES AGO



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Rosie Claverton@rosieclaverton
@taroj @14Shari I don't actually - we were led by our artist in beginning, and his example was from one of his other writers.#scriptchat

34 MINUTES AGO



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Sharita@14Shari
@rosieclaverton do u have any advice for newbie comic writers, how to start? #scriptchat

33 MINUTES AGO



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Rosie Claverton@rosieclaverton
@taroj @14Shari But basically panel layout at top, panel # headings, description, dialogue/captions (VO very acceptable!)#scriptchat

33 MINUTES AGO



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Rosie Claverton@rosieclaverton
@14shari I am a 3-act addict, so yes. But with 6-issue arc that carries over all 6, not in every issue. #scriptchat

32 MINUTES AGO



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Taro@TaroJ
@14Shari @rosieclaverton do you really need to work in a partnership with artist from day 1? #scriptchat

32 MINUTES AGO



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Rosie Claverton@rosieclaverton
@teenierussell I think it depends on the artist. Steve (our artist) asked to be led by writing. Some writers leave to artist. #scriptchat

31 MINUTES AGO



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Teenie Russell@teenierussell
@rosieclaverton with UR, the 5 shorts take part at different time periods, how does this compare to comic and feature? #scriptchat

31 MINUTES AGO



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Rosie Claverton@rosieclaverton
@teenierussell The classic example of this (also holds for screenwriter and director partnerships) is "They fight". #scriptchat

30 MINUTES AGO



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Sharita@14Shari
@rosieclaverton do u also produce your own scripts? #scriptchat

30 MINUTES AGO



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Rosie Claverton@rosieclaverton
@taroj @14Shari No,not at all. We decided to work that way. Can complete scripts, can look for artists on deviantART, etc#scriptchat

29 MINUTES AGO



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Rosie Claverton@rosieclaverton
@taroj @14Shari Can also pitch script directly to publishers, who will marry you up with an artist. #scriptchat

29 MINUTES AGO



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Sharita@14Shari
@rosieclaverton how many characters does a comic book need? maximum? #scriptchat

28 MINUTES AGO



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Rosie Claverton@rosieclaverton
@teenierussell Features all around 149BC era. Comic takes place between Movie 1 and Movie 2. #scriptchat

28 MINUTES AGO



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Rosie Claverton@rosieclaverton
@14shari Nooo! I'm useless with the technical aspect of film. I have good collaborators for that! #scriptchat

27 MINUTES AGO



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Rosie Claverton@rosieclaverton
@14shari Difficult to say. Limited by panel space to certain extent. But, as with film, can be one and can have 100-strong crowd#scriptchat

26 MINUTES AGO



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Rosie Claverton@rosieclaverton
@14shari Of course, you don't have to pay actors, so that makes crowd sequences a LOT cheaper! #scriptchat

25 MINUTES AGO



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Teenie Russell@teenierussell
Thank you for joining us tonight @rosieclaverton UR is such a great project, good luck with it! #scriptchat

25 MINUTES AGO



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Taro@TaroJ
Thanks everyone, #scriptchat

24 MINUTES AGO



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Sharita@14Shari
@rosieclaverton thank you very much and the best with your work#scriptchat

24 MINUTES AGO



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Rosie Claverton@rosieclaverton
@teenierussell Thank you very much for having me! #scriptchat

24 MINUTES AGO



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Rosie Claverton@rosieclaverton
@14shari You're welcome! #scriptchat

24 MINUTES AGO



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Rosie Claverton@rosieclaverton
Thanks all! It's been fantastic - and exhausting! #scriptchat

23 MINUTES AGO



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Teenie Russell@teenierussell
Thank you all for joining us tonight! #scriptchat

20 MINUTES AGO



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Teenie Russell@teenierussell
Next week we're joined by @YVONNEGRACE1 talking storylining, plotting, structuring so your TV series doesn't run out of steam#scriptchat